I. Project name: Project towards the cartoon creation of Taishan culture legend

II. Project address: Taishan Hi-tech Creative Industry Zone of Culture

III. Brief introduction to the project: Mt. Tai, known as "Chief of the Five Sacred Mountains" and "the Treasure House of the Eastern History and Culture", which has been listed as "Natural and Cultural Heritage of the World" with profound connotations of culture. The legend about Taishan subject matter has a long historical standing. It has vivid and extensive content, attractive plot, lively and humorous language and fresh and natural description. The lengends about Mt. Tai are numerous, such as the Legend of Bixia Yuanjun, Tian Kuang Temple, Taishan Red Squama Fish, Shi Gandang have been widely popular in Shandong and even China. This project plans to develop into series cartoon works on the subject of Taishan legend.

IV. Total investment: 50 million yuan RMB

V. Ways of cooperation: Solely-funded

VI. Market analysis of the project: Report of Analysis and Investment Consulting of Chinese Animation Industry in 2008 shows that the Chinese cartoon works are in great demand, the products fall short of demand and great amounts depend on import. The development of this project makes Taishan legend into cartoon form which not only helps people understand Taishan culture and local conditions and customs more easily and thoroughly and even develop the traditional culture, spread the national spirit, attract rich consumers, but also derivate releated products (such as clothing, toy and acoustics). So, this project has wide market prospect.

VII. Contact ways:
Contact unit: Taishan District Investment Promotion Bureau
Person to contact: Wang Hu, Di Huixia
Tel: 0086-538-6269809/6262867
E-mail: tsqzsj@163.com